Social Media Specialist

Κωδικός Θέσης: TH-00116

Πόλη : Αθήνα

Κλάδος Δραστηριότητας: Marketing

The position

The Social Media Specialist (SMS), member of a dynamic and winning Marketing team, will have the following main responsibilities:

– Social media management for Toyota and Lexus brands:

• Define and implement social media strategy & activity plans together with the Marketing Director & Product Managers and prioritize strategic challenges/opportunities, as part of the annual business planning process.
• Act as the brand ambassador in social media channels and manage day to day social media communities, based on predefined guidelines.
• Provide recommendations on what to support with paid media and tracks past record of success.
• Monitor the web in search of conversations about the Company, brands, competitors and related topics. Set up and maintain relevant monitoring tools.
• Manage partnerships with Digital Agencies.
• Use analytical tools/specific KPI’s and performs monthly analysis to monitor social media effectiveness.

– Brand management for specific segments and models

• Develop and implement marketing strategy, plans and pricing for the assigned brands
• Monitor competition, develop advertising and promotion programs
• Cooperate with the sales team ensuring the achievement of specific KPIs

The Candidate

Should have:

• 2-3 years Social Media Management experience with either a digital media agency (preferred) or an FMCG organization.
• Experience in managing content calendars, influencer relationships and multiple stakeholders.
• University Degree in Marketing or Engineering and an MBA or an equivalent Post Graduate Degree
• Proficient knowledge of the English language
• High Computer literacy

 Should be:

• Keen Social Media User
• A person with excellent communication & consulting skills and ability to create compelling content.
• A person with thirst for exploring new technologies and a thorough understanding of community management, content development and audience engagement.
• A person with analytical mind, commercial thinking and innovative approach.
• Achiever & Resilient
• Team Player

Working experience of 2-3 years as Assistant Brand Manager, preferably in a Multinational Company, will be considered an additional asset.

CV submission until: 20/7/2015